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erreà sport
Erreà Sport ist ein italienisches Unternehmen, das sich auf die Herstellung von technischer Sportbekleidung spezialisiert hat. Heute ist es in über 80 Ländern vertreten und damit zu einer internationalen Wirklichkeit geworden.
Erreà wurde 1988 gegründet und ist heute die führende Marke, die überall mit Qualität, Erfahrung und Sachverstand für den Sport gleichzusetzen ist.
1988
In San Polo di Torrile, in the province of Parma, Angelo Gandolfi founds Erreà Sport.
July : Erreà's adventure begins in professional football: the first prestigious technical sponsorship contract in Serie A is signed with Genoa Calcio
1994
Erreà expands its technical collaborations outside the Italian border and signs a fundamental sponsorship contract with the British Middlesbrough FC. It is the beginning of a historical partnership that will last 15 years and will make the Erreà brand known throughout Europe
1993-1995
These are the years in which Erreà participated for the first time in the most important trade fairs in Italy and abroad, strengthening the knowledge and visibility of its brand (first participation in Ispo Monaco and the Genoa Sport Show)
2002
The Erreà Point circuit is born, the network of official Erreà retailers designed as a reference point for the local sports clubs and for all sports enthusiasts looking for teamwear and free time technical products
2005
Erreà launches the 3Dwear line, the special intimate-technical line designed to help and improve, thanks to the seamless technology and the most innovative yarns, the performances of those who practice sport
2007
With the away shirt of Burnley (season 2006-2007), Erreà wins the recognition of "Best Design of the Football League"
October: Erreà obtains for all its products the Oeko certification -Tex Standard 100 released by the most important international institute for 20 years, world reference point for textile safety and ecology
December: Erreà, in collaboration with the colossus Konami, makes the shirt largest in the world supporting a charity initiative of UNICEF at the launch of the video game Pro Evolution Soccer 2008
2008
Erreà becomes the protagonist of a significant record: the production of unique and exclusive jerseys made thanks to the use of nanotechnology
2009
Thanks to a right mix of creativity, intuition and innovation, the Erreà Republic line is born, dedicated to young people who love a fresh and contemporary street style
2010
Erreà Sport registers and deposits its logo at the FIVB, the International Volleyball Federation which is the largest international volleyball control organization. Thanks to this registration, Erreà is recognized the possibility of dressing the national male and female representative teams of the different countries of the world
2011
After years of targeted studies and technological research, the first Active Tense prototype is developed
2012
The Active Tense line is officially launched in Europe and starts to be used successfully by professional and amateur athletes from the most diverse disciplines, from soccer to canoeing, from archery to baseball
2013
The German Sport University in Cologne certifies with an important study the effectiveness of Active Tense products. Erreà Brazil is born
May: To get closer to the needs of its customers, enthusiasts, athletes and sports clubs, Erreà opens its first e-commerce site
2015
Erreà Usa, the office dedicated to developing and promoting in the North American market the 3D Wear line and Active Tense garments, opens in New York
2016
Erreà with the Icelandic National of Soccer celebrates his first historic participation in the European Championships in France. The sales point in Senegal is inaugurated.
2017
After the Nationals of Sitting Volley, the refereeing class and the young promises of the Club Italia, in March Erreà becomes a technical sponsor of the National Volleyball Championship for Men and Women.
2018
März: Erreà feiert sein 30-jähriges Bestehen
Juni: Zum ersten Mal in seiner Geschichte nimmt Erreà an einer Fußball-Weltmeisterschaft mit einer Mannschaft teil und kleidet dabei die isländische Nationalmannschaft bei der Weltmeisterschaft 2018 in Russland ein
September: Die italienische Herren-Volleyball-Nationalmannschaft qualifiziert sich für das Final Six der Weltmeisterschaft in Turin
Oktober: Die italienische Damen-Volleyball-Nationalmannschaft holt bei der Volleyball-WM in Japan die Silbermedaille
November: Erreà erneuert und relauncht die neue Kommunikationskampagne zur Oeko-Tex Standard 100 Zertifizierung
2019
Januar: Geburtsstunde der Linie STRIPE ID, der neuen Casual- und Freizeitbekleidungslinie, die sich durch den berühmten und legendären, vollständig personalisierten Streifen auszeichnet
vision
We strive every day to bring, with our garments, quality and wellbeing in those who love and practice sport, creating products that want to make a difference in the performance of the wearer.
We want to be the number one brand and product choice for athletes and sports clubs all over the world.
This is why we strive to be a leader in the teamwear sector through brands built on the passion for sport, technological innovation and stylistic design.
mission
The Mission lies in the behaviors that guide our Company every day, the plan that directs our work, the goals to follow in order to translate our Vision into reality.
Here are our goals for the future:
- Pursue continuous improvement by increasing our levels of efficiency, quality, readiness and customer service.
- To win on the market by strengthening our leadership and expanding into the most attractive markets
- Offer sportswear and technicians able to improve the sporting gesture of those who use them.
- Building a winning network of customers and suppliers and creating a profitable and long-lasting synergy with them.
- Reduce our impact on the planet by contributing responsibly to building communities that are sustainable.
values
Our values guide our actions, outline our behavior and inspire our people.
Passion.
It is the passion for sport and for one's own work lived with heart and mind.
Courage.
It is the strength to evolve, to choose new paths and to be reactive to changes.
Autenticity.
It is that articulated concept that sums up a series of essential elements for us, such as being proud of one's own identity and history, consistency with company principles, credibility, and strong ties with the territory.
Curiosity.
It is humility, the desire to investigate the market and learn from it, listening to it.
Cooperation.
It is to leverage on the collective contribution that derives from the individual contribution of everyone in the Company.
Quality.
It is the desire to offer excellent products with the highest quality and safety standards.
Product and research study.
It is the priority that every day we reserve, in our efforts and investments, for the improvement of the product from a technological and design point of view.
Satisfaction and attention to the consumer.
It is the first and great responsibility that we feel invested with. Service and customer care are our prerogative.
Attention to the environment.
It is one of the essential values that guides our business conduct in the awareness that true ecology is first and foremost anti-consumption.
The Erreà Logo
Name und Form des Logos Erreà stellen die Verbindung der Buchstaben „R“ und „A“ dar, Initialen der Kinder des Präsidenten und Inhabers von Erreà Sport.
Die stilisierte grafische Verbindung der beiden Buchstaben hat zur Form der Doppelraute inspiriert, die diese Buchstaben sozusagen einrahmt.
Das antike Symbol der Raute, das in allen Epochen, Kulturen und Traditionen zu finden ist, stellt eine besondere Form dar, in die verschiedene Elemente einfließen und harmonisch zusammenwirken, fast als wäre es eine logische Verbindung, ein rationales Projekt.
Lebensfreude und Kraft sind somit die beiden Werte, die zusammen die Bedeutung der Doppelraute und den Geist dieses Unternehmens zum Ausdruck bringen.
Die Initialen der Kinder innerhalb des Logos, die auf diese Weise zu einem wesentlichen, begründenden Bestandteil der Marke werden, unterstreichen die familiäre Struktur und Ausrichtung, die das Unternehmen seit jeher kennzeichnen. Wie in einer Familie zu arbeiten, in einem integrativen, freundlichen und vom Teamgeist geprägten Umfeld – das sind die Merkmale der Unternehmensführung, wo sich das Wachstum der Gesellschaft und die Aufmerksamkeit für die Mitarbeiter harmonisch miteinander verbinden und die entsprechenden Wertvorstellungen von allen Beschäftigten geteilt werden.
Seit 1988, also seitdem das Logo Erreà konzipiert und entworfen wurde, ist sein grafischer Auftritt mehrmals geändert worden, um dem Geschmack und Tendenzen der Zeit zu entsprechen. Dennoch ist im Rahmen dieser stilistischen Überarbeitung die Originallinienführung immer soweit beachtet worden, dass das Markenzeichen zu einer Fortsetzung seiner selbst geworden ist und auch im Laufe der Jahre immer sofort erkannt wurde.
